Competition In Selling Your Home
Well it is springtime in the Washington, D.C. area. That means a couple of things in our area. It means cherry blossoms, Washington Nationals baseball, warm days, end of school, lawn work and it also means “time to sell our house” to a lot of Northern Virginians. Spring in our area is a historically popular time to sell a house as the school year winds down and many military, civilian and private sector employees are either retiring or moving on to other opportunities outside of our area.
If you are one of those people getting your house ready to sell, you have to think about your competitors and how to make your house stand out. A couple of things normally come into play when you go to sell your existing home, namely its price and its condition. But what if you when to put your house on the market and your neighbors were offering the following: finish your basement for free, free plasma television, homeowners association fees paid in full for a year, $4,000 towards closing costs and free upgraded appliances.
While your neighbors, the John and Jane Doe family might be offering the above, chances are better than not the person offering these incentives is the same neighbor who might have sold your home to you….your builder. If you live in a newer home community, your toughest competition may be the existing builder trying to sell existing homes.
Some builders have a rising inventory of available homes and available lots ready to build upon. With this unsold inventory of homes and future homes/lots, these builders are ramping up their promotional efforts to prospective buyers. Some of these incentives are for anyone buying a home or like a recent client of mine; these incentives were made available to them when they used the builders preferred lender for their financing.
The purpose of this blog is not to make any builder out to be the “bad guy,” it is just to make you aware of the competition you are going to face out there from your neighbor selling his/her home. Builders are just like you…they have a house to sell and they want the same thing as you….a sold house.
If you are one of those people getting your house ready to sell, you have to think about your competitors and how to make your house stand out. A couple of things normally come into play when you go to sell your existing home, namely its price and its condition. But what if you when to put your house on the market and your neighbors were offering the following: finish your basement for free, free plasma television, homeowners association fees paid in full for a year, $4,000 towards closing costs and free upgraded appliances.
While your neighbors, the John and Jane Doe family might be offering the above, chances are better than not the person offering these incentives is the same neighbor who might have sold your home to you….your builder. If you live in a newer home community, your toughest competition may be the existing builder trying to sell existing homes.
Some builders have a rising inventory of available homes and available lots ready to build upon. With this unsold inventory of homes and future homes/lots, these builders are ramping up their promotional efforts to prospective buyers. Some of these incentives are for anyone buying a home or like a recent client of mine; these incentives were made available to them when they used the builders preferred lender for their financing.
The purpose of this blog is not to make any builder out to be the “bad guy,” it is just to make you aware of the competition you are going to face out there from your neighbor selling his/her home. Builders are just like you…they have a house to sell and they want the same thing as you….a sold house.
posted by kristinburns at 6:50 AM
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